• " The days of mass advertising, with its waste and intrusiveness, are passing quickly. I have advised clients to reduce their TV advertising budgets, especially mass advertising. "

  • " The mass market is dead! so why are some companies still advertising to everyone, to get to someone? "

  • " Direct marketing has two functions:
    It sells products and it advertises products.
    The great advantage is that it does both at the same time! "


In the clutter of today's media and with the ever-increasing need to get through to the people within this clutter, direct has become the answer. With this direct approach, we need to appeal to both their emotions and logic.

Direct Marketing is about reaching the right people, within the right message, at the right place, at the right time.

eXperiential marketing establishes the connection in such a way that the people respond to a product offering based on both emotional and rational reponse levels.

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